Founder, President & Chief Dog Wagger
Peter’s career in caring for animals began in 1997 when he decided to leave his family business and jump into an opportunity to license and market a patented food supplement for animals called GlutaSyn™. Peter named the company Apperon, meaning ‘no limit’ – taken from a philosophy of Greek dictionary.
Apperon steadily grew to position itself as a cutting edge private label formulator and marketer of dog, cat and equine nutraceuticals to leading animal health companies in the US and Canada. Today, Apperon continues to formulate and produce innovative private label nutrition products that helps strengthen and position its clients as leaders in their respective categories.
In 2005, Apperon launched Complete Natural Nutrition™, its own controlled brand that specializes in health solutions for domestic and exotic companion pets. Complete Natural Nutrition caters to discriminating pet parents who read ingredient statements and feed only the healthiest and safest treats along with science based supplements. As a super-premium brand, Complete Natural Nutrition is sold exclusively through independent pet stores in Canada and the US and on leading internet retailers. (www.CompleteNaturalNutrition.com).
In 2011, the timing was right to begin a revolution in the pet food category; a revolution that is fueled by people’s strong desires to eat healthy, fresh, local, artisan food as opposed to over-processed, mass produced, fast foods. Additionally, the 2007 pet food recall from adulterated Chinese ingredients that caused some pets to die emboldened pet parents to become more vocal – demanding greater transparency, traceability and honesty from pet food manufacturers.
With these powerful currents, coupled with companion dogs and cats now firmly implanted as members of the family, Peter founded Buddy’s Kitchen™, Inc. in Aurora, Ontario. Buddy’s Kitchen is a private label manufacturer of Canada’s first complete and balanced fresh cooked food for dogs that combines artisan passion with scientific nutrition in an open concept modern kitchen.
Buddy’s Kitchen™, had built a factory store, is designed as a ‘stage’ to educate and engage with pet parents about diet, nutrition and activity. Buddy’s Kitchen™ removes the veil of secrecy that is so deeply entrenched in the pet food industry, making available public tours of its production kitchens. Buddy’s Kitchen’s one-of-a-kind retail place was dedicated to celebrating the human / dog bond with Canada’s first Pet Bar, barkery and lounge where pet parents can connect and socialize with other like-minded people and forge genuine human connections while with their dogs. As the company grew larger and large retailers had sought out Buddy’s Kitchen™ products, Peter decided to shut down the Pet Bar, and direct his focus on manufacturing healthy products for pets. Buddy’s Kitchen™ lines can currently be found in Target, PetSmart, Sobeys, and Canadian Tire.